Brand communication Essay Example | Topics and Well Written Essays - 250 words

Brand communication - Essay Example Net-A-Porter focuses on the quality of the brand, packaging of the products, and an effective delivery service. There are printed publications available for the customers to inform them on the current fashion trends. This exposes the brand and creates awareness, therefore, attracting new customers. Net-A-Porter has developed a mobile application known as Aurasma technology. The customers need to download the application, in order, to access different videos that show the campaigns of the advertisements. Such programs aid the customers in the determination of their required products in relation to the fashion trends (Peelen, 2005). The online retailer uses direct marketing through its managers. It uses email to communicate with the customers. In explanation, the manager in charge of the email marketing develops a regular email channel that supports the flow of information within the various departments. This ensures that the emails sent to the customers influence their purchasing behavior to buy more products. The emails create a platform for the feedback from the customers. There is an analysis of such feedback in consideration of the customers’

Panera Bread Analysis Research Paper Example | Topics and Well Written Essays - 1750 words

Panera Bread Analysis - Research Paper Example This is because customers’ needs keep changing. According to most analysts, consumers needs keep on changing because they like eating different types of bread (ABA, 2013). Bread industry is in its maturity stage. This is because according to IBIS world (2013), revenue for bread production has been decreasing for the last five years up to 2013. This because most consumers are watching their diets, so as not to became obese. In connection to this they prefer taking low carbohydrate diets. However, the trend is expected to change because most companies are now innovative and have started producing a wide range of products (IBIS, 2013). In addition, the demand for bread also went down because of the recession the country was experiencing. In regards to this, the flow of money was reduced drastically. As a result consumers, started buying low cost wheat products such Paleo. In fact, some of the largest consumers of bread like hotels and schools, also started buying alternative products to bread. This is because they are also trying to reduce their budgets (IBIS, 2013). In connection to this even the largest consumer products stores and supermarkets also reduced their storage for the bread products. There have been many healthy campaigns on the media, and with the recent reports that 52% of Americans who are between 35 years and 45 years are obese. It is not surprising that most consumers have been forced to change their diets. Also, with the entrance of free gluten diets into the market, most Americans have therefore preferred to buy the free gluten diets to bread (Solms, 2009). According to a recent report by IBIS world (2013), during the recession which caused the demand for bread in some of the largest consumer stores to reduce, resulted in the decrease of per capita income by 0.3%. However, marketing analysts, expect this trend to change in 2013. It is expected that by introduction of low gluten products the revenue will increase